Location: The Gambia, West Africa
Duration: 2 Years (4 Semesters)
Program Purpose
The HND in Strategic Management is designed to equip students with the knowledge, skills, and competencies required to plan, implement, and evaluate strategies within organizations. The program emphasizes practical skills, leadership development, and an understanding of the complexities of the business environment, particularly in the African and global contexts.
Program Objectives
Upon completion of the program, students will be able to:
- Analyze internal and external business environments using strategic tools.
- Design and implement business strategies for competitive advantage.
- Demonstrate effective leadership, communication, and decision-making skills.
- Evaluate the ethical, legal, and social implications of strategic decisions.
- Apply financial and operational strategies in real business contexts.
Key Concepts to be Learned
- Strategic planning and implementation
- Business environment analysis (SWOT, PESTEL, Porter’s Five Forces)
- Organizational leadership and change management
- Corporate governance and ethics
- Global business strategy
- Performance measurement and risk management
Program Curriculum Structure
Semester 1
- GEN101 – English Communication Skills I
- GEN102 – Introduction to Information Technology
- SM101 – Principles of Management
- SM102 – Business Mathematics
- SM103 – Fundamentals of Marketing
Semester 2
- GEN103 – English Communication Skills II
- SM104 – Organizational Behavior
- SM105 – Microeconomics
- SM106 – Financial Accounting
- SM107 – Business Law
Semester 3
- SM201 – Strategic Management
- SM202 – Operations Management
- SM203 – Human Resource Management
- SM204 – Managerial Economics
- SM205 – Business Ethics and Corporate Governance
Semester 4
- SM206 – Strategic Leadership
- SM207 – Risk Management
- SM208 – Project Management
- SM209 – Entrepreneurship and Innovation
- SM210 – Research Project / Strategic Case Study