Duration: 2 Years (4 Semesters)
Qualification Level: HND (Level 5 – Equivalent to 120 UK Credits / 72 Local Credits)
Awarding Institution: Banutu Business College
Accrediting Body: National Accreditation and Quality Assurance Authority (NAQAA), The Gambia
Program Purpose
The HND in Sports Management program aims to develop skilled, ethical, and visionary professionals who can manage, market, and lead organizations within the sports and recreation industries. It integrates business and management foundations with sports-specific competencies to prepare graduates for careers that enhance the social and economic development of The Gambia and Africa at large.
Program Objectives
Graduates will be able to:
- Apply management and leadership principles in sports organizations.
- Plan, implement, and evaluate sports events and programs.
- Apply marketing, sponsorship, and media communication strategies.
- Manage sports finances, facilities, and human resources effectively.
- Promote ethics, inclusivity, and community development through sports.
- Conduct applied research and data analysis in sports contexts.
- Use technology and data analytics for performance improvement.
- Contribute to policymaking and entrepreneurship in sports development.
Key Concepts to Be Learned
- Sports Management Principles and Practice
- Sports Marketing, Sponsorship, and Branding
- Facility and Event Management
- Sports Law, Governance, and Ethics
- Sports Psychology and Motivation
- Human Resource and Financial Management
- Research Methods and Data Analytics
- Leadership, Entrepreneurship, and Community Sports Development
Program Duration and Structure
| Program Duration | 4 Semesters (2 Academic Years) |
| Total Credit Hours | 72 Credits |
| Mode of Study | Full-time |
| Contact Hours per Course | 45–60 hours |
Year 1 – Semester 1
| Code | Course Title | Credit Units | Contact Hours (L:T:P) | Assessment Method |
| SMG 101 | Introduction to Sports Management | 3 | 2:1:1 (45 hrs) | Tests, Assignments, Exam |
| SMG 102 | Principles of Management | 3 | 2:1:1 (45 hrs) | Midterm, Final Exam |
| SMG 103 | Communication Skills for Sports Professionals | 3 | 1:2:1 (45 hrs) | Written/Oral Presentations |
| SMG 104 | Sports and Society | 3 | 2:1:1 (45 hrs) | Essays, Group Discussions |
| SMG 105 | Computer Applications in Sports | 3 | 1:1:2 (45 hrs) | Practical Labs, Project |
| SMG 106 | Fundamentals of Accounting | 3 | 2:1:1 (45 hrs) | Quizzes, Final Exam |
| Total Semester Credits: | 18 | 270 hrs |
Year 1 – Semester 2
| Code | Course Title | Credit Units | Contact Hours (L:T:P) | Assessment Method |
| SMG 111 | Sports Marketing and Sponsorship | 3 | 2:1:1 | Projects, Exam |
| SMG 112 | Event and Facility Management | 3 | 1:1:2 | Field Projects, Exam |
| SMG 113 | Leadership and Ethics in Sports | 3 | 2:1:1 | Case Studies, Exam |
| SMG 114 | Sports Governance and Law | 3 | 2:1:1 | Written Assignments, Exam |
| SMG 115 | Financial Management in Sports | 3 | 2:1:1 | Problem Sets, Exam |
| SMG 116 | Entrepreneurship in Sports | 3 | 1:1:2 | Business Plan, Presentation |
| Total Semester Credits: | 18 | 270 hrs |
Year 2 – Semester 3
| Code | Course Title | Credit Units | Contact Hours (L:T:P) | Assessment Method |
| SMG 201 | Human Resource Management in Sports | 3 | 2:1:1 | Case Studies, Exam |
| SMG 202 | Sports Psychology and Motivation | 3 | 2:1:1 | Tests, Reflection Paper |
| SMG 203 | Sports Media and Communication | 3 | 1:1:2 | Media Project, Exam |
| SMG 204 | Sports Facility Operations and Safety | 3 | 1:1:2 | Site Visits, Report |
| SMG 205 | Research Methods in Sports | 3 | 1:2:1 | Proposal + Written Exam |
| SMG 206 | Internship I (Field Experience) | 3 | 0:1:4 | Supervisor Report, Logbook |
| Total Semester Credits: | 18 | 270 hrs |
Year 2 – Semester 4
| Code | Course Title | Credit Units | Contact Hours (L:T:P) | Assessment Method |
| SMG 211 | Strategic Management in Sports | 3 | 2:1:1 | Case Analysis, Exam |
| SMG 212 | Sports Technology and Data Analytics | 3 | 1:1:2 | Practical Lab, Report |
| SMG 213 | Policy and Legal Issues in Sports | 3 | 2:1:1 | Essays, Exam |
| SMG 214 | Sports Development and Community Outreach | 3 | 1:1:2 | Field Project, Report |
| SMG 215 | Final Project / Internship II | 6 | 0:1:5 | Project Defense, Report |
| Total Semester Credits: | 18 | 300 hrs |
Career and Professional Pathways
Graduates may serve in:
- Sports Administration & Management(Clubs, Associations, Federations)
- Event and Facility Management(Stadiums, Gyms, Recreation Centers)
- Sports Marketing & Sponsorship(Agencies, Media, NGOs)
- Athlete Management & Coaching Support
- Sports Development & Community Programs
- Fitness, Wellness, and Recreation Enterprises
- Public Policy and NGO Projectsin youth and sports development
Graduates may also progress to Bachelor’s degree programs in:
- Sports Management
- Business Administration
- Physical Education
- Leisure and Recreation Studies