Program Purpose

The HND in Entrepreneurship is designed to equip students with the knowledge, skills, and mindset necessary to start, manage, and grow businesses. It supports the development of a strong entrepreneurial ecosystem in The Gambia and provides students with practical, real-world applications of business concepts.

Program Objectives

  1. Develop entrepreneurial thinking and innovation.
  2. Equip students with business planning, management, and finance skills.
  3. Foster effective leadership and communication skills.
  4. Promote ethical and sustainable business practices.
  5. Encourage students to launch and manage their own ventures.

Key Concepts to be Learned

– Business Idea Generation and Validation

– Business Planning and Strategy

– Financial Management for Entrepreneurs

– Marketing and Sales Strategy

– Legal and Ethical Issues in Business

– Innovation and Product Development

Course Structure

Semester 1

  • ENT101 – Principles of Entrepreneurship
  • MGT101 – Introduction to Management
  • COM101 – Communication Skills
  • GEN101 – Introduction to Information Technology
  • ACC101 – Basics of Accounting

Semester 2

  • ENT102 – Opportunity Identification and Business Planning
  • MKT101 – Principles of Marketing
  • ECO101 – Microeconomics
  • GEN102 – Quantitative Techniques
  • LGS101 – Business Law and Ethics

Semester 3

  • ENT201 – Innovation and Product Development
  • FIN201 – Entrepreneurial Finance
  • MKT201 – Digital Marketing
  • MGT201 – Leadership and Organizational Behavior
  • GEN201 – Business Communication

Semester 4

  • ENT202 – Small Business Management
  • ENT203 – Social Entrepreneurship
  • ENT204 – Strategic Entrepreneurship
  • MGT202 – Project Management
  • ENT290 – Final Year Project / Business Plan Development